![]() Patrick: Yes, this set the tone for Apple's approach to how it presented itself to its customers moving forward to today. It makes Apple users feel what they're supposed to feel - different and probably better than others (ha). It's sentimental, short and the copy is memorable. ![]() Lynn: This is one is my favorite Apple campaign. ![]() I love the black-and-white footage and Richard Dreyfus' narration. When you download an app from the App Store, you are asked for your Apple ID, but not asked specifically for permission to install the app.Patrick: Wow, this is so touching and inspiring. And if you are asked to install an app, definitely decline it. Any time you get a strange prompt from your iPad, decline it. When this happens, your iPad prompts you for permission to install the app. No doubt, Apple will make it tougher for hackers to use this method in the future, but there will always be a way for corporate apps to be installed on an iPad. The "loophole" of the enterprise model isn't so much of a loophole as it's a feature being repurposed. Never give permission for an app to be installed on your device: This is where they get you.With the ability to back your apps and data up to the cloud and restore backups from the cloud, you can even avoid plugging the iPad into your own PC. Your iPad charges regardless of your answer, and the only reason to trust a PC is to transfer files. ![]()
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